Humanistic perception includes visual perception, olfactory perception, auditory perception, tactile perception, etc,. So when you plan to develop a perfume project, how to consider the humanistic perception of consumers in all its aspects?
Visual perception: the first sight is the external form, designers can choose from the traditional symmetrical or asymmetrical form, or surprise the consumer with his bold and free form. The second sight is the color, which symbolically convey a quiet or powerful atmosphere that reveals the true nature of the product. Other factors including the printing effect, the size of the letters, whether they are embossed or debossed, and the position of the title, which also plays a significant role. What’s more, the size of the product and its position on the shelf should also be taken into account. In the general sense, the product on the visual horizontal line tends to catch people’s eyes easier, and has greater opportunity to be picked up.
Olfactory perception: smell and aroma are another important factor which attracts consumers to buy products, this feature is particularly essential for perfume products. Therefore, the packaging should be able to embody the characteristics of fragrance rather than hiding it, to reflect on people’s minds without being washed away by the smell of the environment or other products nearby, and to allow the packaging to convey the unique fragrance of the products, either directly or indirectly.
Auditory perception: the sound is produced inevitably when the perfume bottle is opened, so is the sound produced when the perfume is sprayed. The sound becomes a reconfirmation, a means of communication, between the consumer and the product. Obviously, the sound also has something attractive, this is also what the designer needs to pay attention to when working on perfume bottle design.
Tactile perception: Whether the printed text is protruding or concave in will give consumers a different sense of touch. The surface material, like touchable and percussive skin, give people different feelings of softness, warmth, coldness or smoothness. When a consumer holds the product in hand, he or she establishes a sensory connection with the product.
How to grip the product. Does it feel heavy or slippery? Is it easy to turn on and off? Does it apply to people of all ages? What kind of gesture and postures in line with consumer habits, let people feel simple, and help to enhance people’s sense of comfort? Come here, as the professional perfume packaging supplier in China, Abely teams of engineers place their know-how at your disposal from the development of your project to its production and promotion.
